This month’s client spotlight is the visitor center at Tijuana Estuary, part of Border Field State Park here in San Diego County. I featured the visitor center in a post last year. Today I’ll talk about the changes they implemented as a result of my one-hour docent training talk last year. Sometimes a little Experienceology goes a long way!
I was happy to see that they’ve started to add some bi-lingual signs.
The front desk has been completely reorganized, including some fabulous local jewelry that’s beautifully merchandised. The staff person at the desk, who attended my talk last year, told me that I had completely changed her entire view of her job, and she absolutely loved working at the desk now.
This table, which they had pulled out last year immediately following my talk, was still being used to showcase some of their flyers. They also added this nice brochure holder, on the left.
New, and better merchandised, store items had visitors interacting with the store in a whole new way.
They also added shade to the patio to make it more comfortable and usable for tours and classes.
I was thrilled to see that my talk had made a lasting impression, and how well they’d embraced the spirit of Experienceology.
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