If you’re a regular reader, you know that we just said goodbye to our amazing Golden retriever, Buddy Girl. While the post that follows is sad (and might be disturbing, depending on how you feel about cremation), I wanted to share it as it relates to thinking through a tough customer experience: memorial gifts. I especially wanted to give a huge thank you to Friends Forever Cremation. If you live in the San Diego area, I cannot recommend them highly enough. Get out your hankies…
When you pick up your pet’s “cremains,” you receive this beautiful bag. The first thing I noticed was the special little tag.This is so high-quality that we will probably save it as a Christmas ornament. Note the pawprint tissue paper, and the envelope with her name on it. Every single item in this bag has been prepared with care.While it would not have occurred to me that my pet’s remains might NOT be in the box, it was lovely to receive this certificate. The envelope included two beautiful poems about pets in heaven.All I was expecting (from their website), was a cedar lockbox. The fact that it had an engraved brass nameplate… that’s called “under promise and overdeliver.”
It took a while for us to be ready to open the box, but we are planning on burying her ashes. So at some point, you have to open the box. As my husband said, “More thoughtfulness within.” The red heart is a metal dog tag inscribed with “A family friend.”
If your organization does any kind of memorial gifts, I would encourage you to think through the process by which you handle them. While we are still heart-broken, we will never forget the thoughtfulness shown by this company.