Thank you videos

Great post from Nonprofit Tech 2.0 featuring eight thank you videos from nonprofits. Some takeaways:

Make sure it’s clear in the first five seconds who the video is from/about.

Get to the point quickly.

Shorter is better. Use your best footage, then edit, edit, edit.

Personal testimonials are incredibly powerful tools.

Don’t ask for more money! Counter-intuitive, but far more powerful.

While I think this one is pretty powerful, the kids’ before and after pictures should have shown up right away, and the whole thing should have been 1:30.

How many museums are doing this? Anyone? I’ve never seen one… would love to see videos of kids during school programs, families having fun, community partnerships showcased.