When you walk into a luxury hotel room, is this what you expect to see? Me either. [Read more…]
Museum people often ask me, what does a seamless, branded experience look like? I recently stayed at this property in Oakland, California, one of Chip Conley‘s Joie de Vivre hotels. Just think how easily a nautical theme could get kitschy, cheesy, or otherwise fail. I’ll let the photos speak for themselves. [Read more…]
Did you see this video? You might not ever have something like this happen at your museum, but you might get a poor review on Yelp or your Facebook Page.
Kudos to FedEx for making this response video and writing a blog post about it the same day.
Tip of the day: The nature of news, the Web, and social media means that no one can afford to ignore bad reviews. Being proactive, and having a conversation about bad reviews, instantly diffuses the impact of something like this on your brand.
This was the Southwest Airlines ticketing counter at PDX about two weeks before Halloween. What does this say about the SWA brand? [Read more…]
When I first saw this ad, I actually got choked up. Imported… from Detroit. What a great way to acknowledge history and move forward. And, this has 9 million views on YouTube as of today. 9 million views for a CAR COMMERCIAL.
This ad campaign was a gamble for Groupon. They’d never advertised before, and decided to ante up millions for this ad. Not only was there intense negative reaction when it ran, but it may have hurt them long-term, as many consumers said they were going to unsubscribe as a result of this ad, which they pulled several days later.
I find it hard to believe that Groupon or their agency had any “real” people view the ad, based on how people on Twitter reacted to it as it aired. It immediately spawned spoof after spoof of negative tweets.
4. Learn how to track public sentiment through Twitter by following the Brand Bowl live next year. It’s absolutely fascinating to have a collective experience with other people and watch how people are reacting to advertising. A must for museum marketers, even if you could care less about football.