What a great opportunity to communicate directly with a leading authority in the field, in a manageable virtual classroom with a small number of like-minded professionals.
April Oswald, Museum Education Director
Munson-Williams-Proctor Arts Institute


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Dr. John H. Falk on Identity in Museum Visitors

What is a recharger?
What do visitors want?
What kinds of goals do visitors have?

This 60-minute online class gave attendees the chance to chat live with Dr. John H. Falk, founder of the Institute for Learning Innovation and now Sea Grant Professor of Free-Choice Learning at Oregon State University. Dr. Falk is the author of numerous key books in the museum field, including Learning from Museums. His latest book is Identity and the Museum Visitor Experience (Left Coast Press, 2009).

We discussed the five "identities" that visitors don—including one called recharger—when visiting cultural institutions, and the implications for marketing, exhibits, programs, and visitor services.

Attendees sent in specific questions in advance.