Does your museum decorate for Valentine’s Day? Southwest Airlines does…
I had the opportunity to sit down with Seb Chan, Head of Digital, New, and Emerging Technologies at Sydney’s Powerhouse Museum. Here’s what he had to say about making museums relevant by focusing the museum’s brand identity on your unique collection. What do you think?
My Seb Chan interview continues. Seb is the Head of Digital, New, and Emerging Technologies at Sydney’s Powerhouse Museum. He discusses the trend towards museums becoming more relevant by being more engaged with their communities, but why they can’t be like libraries. We need to embrace what makes us uniquely “museum.” The collection is the defining difference. He talks about how museums need to build their brands around their collection here.
Here is the last part of my interview with Seb Chan, Head of Digital, New, and Emerging Technologies at Sydney’s Powerhouse Museum. Here, Seb talks about walking through the visitor journey to make sure your experience as a whole works from the visitor’s perspective, and then gives some surprising tips about where to include participatory activities. Want more Seb? He talks about building your museum’s brand around your collection, and what makes museums unique (and therefore relevant).
Here how Conner Prairie moved from classic “monologue” interpretation to a visitor-centered approach. For more Conner Prairie videos, visit my YouTube page.
A big thumbs-up to Heathrow, which has clearly thought through their entire customer experience and worked hard to make your time there pleasant. In fact, I was actually sorry we didn’t have a longer layover, as the shopping and dining options were pretty fabulous. I especially wanted to try Gordon Ramsay’s Plane Food restaurant. Maybe next time. [Read more…]
Yes, that’s a strong statement. And of course, it wouldn’t be everyone’s ideal retail experience. But let me tell you why I loved this shop so much (and spent so much money in it).