People often ask me about my speaker coaching process. They want to know how I get such memorable performances out of my speakers. I don’t wave a magic wand. What I’m looking for is what I call the nugget: the core of that person’s story that makes them light up. It’s a deeply personal and intuitive process, unique to each client.
For marine biologist Dr. Wallace J. Nichols, it was unlocking the power of a favorite classic poem and making the connection between that and marine conservation. This is one of my all-time favorite talks, as it was the first time I asked a speaker to do something weird that my intuition was telling me would be great. Watch the talk and see if you think it worked.
For prolific business author Ken Blanchard, it was discovering that, despite taking the stage thousands of times, he had never talked about collaboration.
For Brenda Bacon, CEO of Brandywine Senior Living, it was noticing that a stream-of-consciousness rough draft she jotted down sounded like spoken word poetry, and encouraging her to step way out of her comfort zone.
For nonprofit founder Danielle Gletow, it was her love of shoes.
And for CEO Lynne Katzmann, it was hearing her say that she still felt like an outsider in her field. I encouraged her to explore this painful idea. A year later, she did indeed go to Burning Man.